Wacky Creative

Or we'll eat out hats

What we hang our hats on

Turning fictional characters into reality

…Bring to life the 5 mythical characters on the Steamrail beer labels. That was the brief and that’s what we did.

Working from artist impressions we sourced costume elements and the talent for the promotion. The fictional characters interacted with guests at the launch, sharing their stories and sharing their beer.

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