What we hang our hats on
Building positive brand relationships
As an essential part of the Australian Tennis Open, Yarra Trams wanted a fun way to lift their profile and develop a positive brand relationship with their customers traveling to the tennis. Intro Hans and Klaus Dryer!
Retired tennis players Hans and Klaus Dryer never quite made the top Austrian tennis rankings mainly due to their lack of ability and love of strudel. But their love of the game and enthusiasm made them the perfect ambassadors to assist Yarra Trams. The boys made quite an impression on the tram stop with their high shorts and unique style welcoming customers, spruiking essential travel tips and dispensing occasional fashion advice.
In addition to lots of laughter the guys helped manage queues, kept customers happy while waiting and even fielded a couple of marriage proposals!
Hans and Klaus will be back again at next year’s tournament so look out for them at the tram stops around Melbourne Park.